Fashion Art Direction. Storytelling in images and relevance built through both aesthetics and emotion.
I was raised by a lake in western Germany. Maybe that’s why water and light became my first muses. Later, I moved to a Brazilian island for my studies, drawn by the same instinct: to follow brightness, color, movement. Creativity and water have always been constants in my life — elements I return to in my work and imagination.
Find some examples of what inspires my visual world here, along with behind the scenes insights.
My inspirations
Just as our worlds, both personally and globally, are ever-transforming, it’s fluidity — waves, reflections, fabrics in motion — and the different lights we see things in that continue to shape the visual language of my work. I am drawn to organic forms: the curve of a gothic window, the elegance of draped cloth, antique silhouettes, the stories held in myth, flowers, seasons, memory. My heart opens up just talking about these elements. There’s a reason for why Art Nouveau will always remain my favorite époque, Waterhouse and Turner some of my preferred painters and Rilke touches both my heart and world view.
While my personal imagery hence draws mainly on nature and emotion, I love the practice of translating diverse brand identities into compelling visual worlds. Herefor, I count on a spectrum of agency-sided brand building experience, a broad network of creatives and industry agents, following closely latest fashion publications, as well as my daily walks through Parisian streets and magazine flip throughs at coffee dates.
My approach to image production
Years spent working in marketing taught me structure and strategy of bringing my vision to life: the necessity of knowing not only your identity but also your audience, the importance of planning and how to deliver beauty with clarity and meaning. Fashion image, for me, lives in that very intersection of concept, context and emotion.
So though I’ve always been a rather dreamy person, I wouldn’t describe myself as detached – much to the contrary, I believe that attentive observation and connecting possible dots keeps us visionary! See it as the tension between idea and creation: the one thing that turns a feeling into a concept and eventually into something you can actually experience or wear and most importantly remember.
Relevance isn’t only built through the aesthetic aspect of what is seen but mainly what is felt.
And if you want the poetic approach: There’s something sacred in that space where textures meet skin, where light and a colorful world of references bend around emotion in a way that resonates. Even in my choice of words, I tend to paint more than explain – and this was written long before the age of AI <3
My way of working thus begins with intuition and evolves through research, collaboration, and real-world testing. I love developing together: from ideation and reference-building to pre-production, shoot, and final composition. There’s something special in the alchemy of shared creativity, we all know the electricity of those moments when something clicks and everyone feels it.
I oftentimes don’t wrap a shoot until capturing that very spark.
If I had to name the essentials for a successful project, they would be communication, shared vision, and light—always light.
Let’s dream together?
Voices.