Fashion Art Direction. Storytelling in images and a purpose to inspire.
I was raised by a lake in western Germany. Maybe that’s why water and light became my first muses. Later, I moved to a Brazilian island for my studies, drawn by the same instinct: to follow brightness, color, movement. Creativity and water have always been constants in my life — elements I return to in my work and imagination.
Just as we’re living parts of this ever-transforming world of miracles, it’s light and fluidity—waves, reflections, fabrics in motion—that continue to shape the visual language of my work. I am drawn to organic forms: the curve of a gothic window, the elegance of draped cloth, antique silhouettes, the stories held in myth, flowers, seasons, memory. My heart opens up just talking about these elements.
Years spent working in marketing taught me structure and strategy of bringing my vision to life – the necessity of knowing your audience, the importance of planning and how to deliver beauty with clarity. Fashion image, for me, lives in that intersection: concept, context, emotion.
While my personal imagery draws on nature and emotion, I thrive on the challenge of translating diverse brand identities into compelling visual worlds.
I’ve always been a dreamy person—not detached, but visionary. I’m moved by the tension between idea and creation: the spark that turns a concept into something you can feel or wear or remember.
Between what is seen and what is felt. There’s something sacred in that space: where textures meet skin, where light bends around emotion. Even in my choice of words, I tend to paint more than explain.
My way of working thus begins with intuition and evolves through research, collaboration, and real-world testing. I love developing together—from ideation and reference-building to pre-production, shoot, and final composition. I believe in the alchemy of shared creativity—the electricity of moments when something clicks and everyone feels it.
I try to capture that spark—the unique space where a garment, a setting, a person and a story begin to resonate. In conjunction, as a composition.
If I had to name the essentials for a successful project, they would be communication, shared vision, and light—always light.
Let’s dream together?
Voices.